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Folder: West Bund PR, Shanghai
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Folder: West Bund PR, Shanghai
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Folder: West Bund PR, Shanghai
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Folder: West Bund PR, Shanghai
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Folder: West Bund PR, Shanghai
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Folder: West Bund PR, Shanghai
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Folder: West Bund PR, Shanghai
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Erfinde keine Stories, die keine sind
und schau nach Inhalten mit lebensnaher
Relevanz.
Die wenigsten Menschen leben in einer
Scheinwelt. Oeffentliche Aufmerksam-
keit und Glaubwuerdigkeit lebt von der
Akzeptenz der Fakten.
Gute PR Stories drehen sich zunaechst
einmal um Inhalte. Der Wahrheit
verpflichtet. Man selbst ist nur Teil
einer Loesung oder Inspiration.
Street Photography ist Zugang zu
Authenzitaet, Kultur und Social Life
und sensibilisiert die eigene
Wahrnehmung.
Don‘t invent stories where that
aren‘t stories and look for content
with lifelike relevance.
Very few people live in an illusory
world. Public attention and
perception thrives on the
acceptance of the facts.
Good PR stories are first and fore-
most about content committed to
the truth. You yourself are only
part of a solution or inspiration.
Street Photography is access to
authenticity, culture and social life
and sensitizes one‘s own
perception.
Adidas operate a scate and runbase at the west bund
in Shanghai. This is where the scene meets. This is
where Adidas is in dialogue with customer and fans.
Street Photography delivers authentic stories and
artistic scenes for printable art. There is nothing to
create. We only need to be there and listen.