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All photographs by Christian von der Eltz ©
 
Some basic information.
All photographs by © Christian von der Eltz
A PR Portrait is a selected single photo for a story or a media illustration. Selected from a  gross shooting result independent from  quantity. For a Social Media Post or Magazine with short copy illustration or combined with article, for a magazine-, book- or CD cover where is mostly only one photo required. But the final result can include hundreds of photos and delivers with it already material for the next PR publication. Also for a portrait frame shoot and later printed artwork is a qualitative and quantitative screen selection commendable. A PR Story Portrait based on a conceptual story draft. For example the Social Media Channel WeChat allows 9 Photo as a set release. Means Creative Director and Photographer will develop a  Story with 9 Photos. Another project plans a Social Media Story or let‘s say 20 double pages along with a copy context story. All these details should be fixed in a written briefing for a later good organised process. The cost calculation includes time and effort for the shooting and the real quantitative screen selection the client will publish. Additional there are license fee costs for using rights in case of a commercial use. This factor base on a media planning. The final proposal covers the net selection of the delivery and shooting costs incl. using right agreement. This is only a rough idea about the principle how it works in nearly all Studios. But of course other models of calculation are imaginable. Package solutions for standards as a all-in proposal for example. Mostly clients have it in their hands to form a good proposal. The more clear the briefing the more binding is the money talk. The very best is to communicate in a written brief a requirement description and everything what is expected. Also a idea about the maximum budget what is in plan. All this is for every Photographer helpful. Serious photographer will not misuse this information. But it should be understandable that there is a different between a beginner with 2-3 years experience and someone who did 40 years…
PR Photo Shoots Idea board for PR Stories
PR Photo Shoot  Requirements
Creative and quality photo material with enough quantity is pre-condition for every single PR-Story or long term PR planing. This requires for highest attention. We please our clients to take frequently contact TO DISCUSS which events could be suitable for a shooting or a escort. Otherwise there are some standard ideas we like to introduce for more attention. For preparation a meeting or during a meeting we handout a pdd with detailed information.
PR Singe Portrait classical with Studio surrounding and Studio light equipment. 1 ½ h
PR Story Portrait
Somewhere on location or home, office, gallerie, golf club… ½ day
Head Shot Somewhere on location with selected background. 45 min.
Event Documentation Galas, Shows, Presentations, Press Meets, Official Events. Lifestyle, Culture and Art Events. Social Life. 2 hours min. ½ day or full day night events
Sports: Golf Sailing Motor Sport
Escort Walk with me or see you…where? Trip Escort, Culture- Escort, City-, Golf-, Event Escort… Jazz Club, Business The more exiting, the more better. What delivers photos?
We have ideas. A lot…
Fashion Portrait It is, what it says. From hair down to the shoes. Incl. accessory, incl. styling, location, light. Men or women, no different. Fashionable.
Artist Portraits Painter, writer, dancer, musicians (Jazz) Atelier, On Stage, Studio, On Lacation, Promo, On Tour, Clubs, where ever…
Personal…
Work with kids… is for us not a challenge. We have a lot experience with kids. For them it is a exiting or very cool game.
Please inform us for which kind of Shooting you have interest or please for a info meet. Thank you very much. backoffice@ChristianvonderEltz.com
PR Home Shoot/ Home Story