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Copy Strategy
PRM-Positioning
Your client status for co-work
 by Christian von der Eltz Public Relations 2020 PPT Handout
About Public Relations Page 2 PR. Your client status Copy Strategy PR-Back Office Page 3 PR Back Office and PR Magazine
The copy strategy defined: Image questions Positioning Public Themes Target Groups Public Targets Copy language/picture language Rules for publishing Work flows, organisation PR measures and activities Strategic and conceptional questions… and a lots of more. (Risk Management, Crisis Management…) Consulting
1. Public person with PR experience   2. Established brand with PR experience   3. „Public person or brand“ in       client PR development.
1 + 2…3
For co-work we will please to handout a written PR copy strategy with public target description and expectations. Clients without any professional PR experience will not be able to deliver this. But it is the first consulting job to fix the most important issues as a specification sheet.
Consulting is know how- and experience exchange with risk analysis as a dynamic process to find the right answers and ideas. (With expertise for client business.)
PR Back Office. Our Job
Research and result documentation Evaluation Strategic recommended actions PR Theme Development Creation/Copy-Conception Layout/Design Photography and Video Production Media Production Media Distribution Response Evaluation Risk Management Crisis Management
PR-RMCM
Means: A controlled PR Communication in all details base on facts.
A good PR-Back Office…
think about clients and their current situation every day… with input and results. To work with an PR Office or to operate an own PR department incl. front end let people and brands grow in their reputation. Here clients have all.
About Public Relations Page 2 PR. Your client status Copy Strategy PR-Back Office Page 3 PR Back Office and PR Magazine
Summary
Summary
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