itemap 2
Business to Business
Copy Strategy
PRM-Positioning
Your client status for co-work
About Public Relations
Page 2
PR. Your client status
Copy Strategy
PR-Back Office
Page 3
PR Back Office
and PR Magazine
The copy strategy defined:
•
Image questions
•
Positioning
•
Public Themes
•
Target Groups
•
Public Targets
•
Copy language/picture language
•
Rules for publishing
•
Work flows, organisation
•
PR measures and activities
Strategic and conceptional questions…
and a lots of more. (Risk Management, Crisis
Management…) Consulting
1.
Public person with PR experience
2. Established brand with PR experience
3. „Public person or brand“ in
client PR development.
1 + 2…3
For co-work we will please to handout
a written PR copy strategy with public
target description and expectations.
Clients without any professional PR
experience will not be able to deliver this.
But it is the first consulting job to fix the most
important issues as a specification sheet.
Consulting is know how- and experience exchange with
risk analysis as a dynamic process to find the right
answers and ideas. (With expertise for client business.)
PR Back Office. Our Job
•
Research and result documentation
•
Evaluation
•
Strategic recommended actions
PR Theme Development
Creation/Copy-Conception
Layout/Design
Photography and Video Production
Media Production
Media Distribution
Response Evaluation
Risk Management
Crisis Management
PR-RMCM
Means: A controlled PR Communication in all details
base on facts.
A good PR-Back Office…
think about clients and their current
situation every day… with input and
results.
To work with an PR Office or to operate
an own PR department incl. front end let
people and brands grow in their reputation.
Here clients have all.
About Public Relations
Page 2
PR. Your client status
Copy Strategy
PR-Back Office
Page 3
PR Back Office
and PR Magazine
Summary
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