Christian von der Eltz
PR Talks +++ PR Talks +++
Back Office
Writer - Photographer
born 1961 in West Germany Studio Education/Photography Agency Education Media Communication PR Consulting PR Press Media Conception Copy/Conception and Production   Study Marketing Communication (Munich) 10 years 4-Agency Business BMW/CHC, Draft world wide, Mc Cann Erickson, Leo Burnett Consultant, Creative Director PR Copy/Conception Assistant and Director of Photography on the Set
1992 - 2014: Duesseldorf 2014 - 2022: CEA Ltd,                      Hong Kong/Shanghai                      PR Press Media                      Studio Company Projects: Germany, Africa, USA, South America, Asia Brand Companies, Institutions, Government Departments, Hospitality, Hotel, Tourism, Economic, Public People, Life Style, Art & Culture PR Press Media Content Development and Media Production Portrait Photography and Press Media Content Photography Event Documentation Art Matters Stuff Guest Prof. University  Shanghai. (interculture media communication and performing art) Brand founder: Art Matters Stuff © Brand founder: PR-Magazine © Photo books published Own photo exhibitions Master Piece Photo Book Design
Long distance trips with motor cyles
(Nice 2008)
Shanghai 2021
Work
Personally, I don‘t think that PR is primarily a question of theoretical strategies, numbers and statistics. I am also not convinced that the endless fight for followers on social media should be in the foreground. The daily experience shows basically exactly the opposite. If you really want to create a lasting positive image, you are less concerned about the vanity of your own brand, but created added value for the public. Other- wise we are talking about advertising. Public Relation develops topics, stories, information, learning and experience value. Media Content is a additional trustful source. Something, what people can believe. Committed to the truth. So if PR is called in the same breath as marketing, advertising and strategically integrated communication, you should not give credibility to this promise. As as rule, this is no more then the next sales campaign only with another term. If anything, PR is closer to journalism than one of the communication disciplines listed here. And there are many good reasons for this. It is very easy to verify this. If „PR“ deals thematically with product features, but not with a problem itself or a problem solution without branding, this is a recommendation and thus advertising. No problem, but please don‘t call it PR. Public Relations requires thinking from one‘s own topic and brand to a much more global context. Hence the critical question: „Can PR be a campaign, or does PR thematized ?“ I think the latter!
4A-Creative Director Copy/Conception (German) and               Photography Core Competence Collaboration Zusammenarbeit 7 days available
PR Press Media Content Photography copy-conception creative journalistic Story Telling Context Content Documentary Reportage Ghost writing (Full range) Photography Portraits Documentation Reportage Street Photogr. Society and Social Life
30 years
Guest Prof. University Shanghai The intellectual ability to write comes from daily reading and learning.
German        writer
Senior Consultant PR                    Creative Director
Founder and CEO CEA Communication and Creative Connections GmbH
1992 Private I love to study Jazz history and Jazz Drumming PR Creation means: Authentic journalistic picture language and in words „story telling“. Intercultural Media Commuication
English to German and reverse
Core Competence Core Competence
Events
Hospitality/ Travel Journalism Retail/Lifestyle Special Interests Art & Culture Golf/Sailing/ Motorcycle Sports Society/Social Life